Brand is about meaning. It is what your customers and audiences carry about you in their heads and hearts. It is what they feel, think, hear, imagine, and expect from you. Your brand is about your business values. It is what makes you stand out among your competitors. It is the context and story of your business and what you do. Your brand is not about the design, colors, and logo of your business. Most people think of these when they think about their brand. When thinking of your brand you need to see what you want to be remembered for. How you want your audiences to think about you, your services, or products.