Content is your key to grab your audience’s attention. Your content represents you. Who you are, what you do, and how you can help. Your content gives you the chance to talk to your audience directly, impress them, and make them your clients or customers. You want to write professional content that addresses your audience’s questions. Your content also should be in the language of your target audience. You need to know what words they use, how much is their understanding of your services, and how much they know about the terms used in your field. Only use what your target would understand. Keep in mind that your content is not to impress your competitors over your knowledge in your field, and it shouldn’t be written for you. It should target your potential clients and customers. It should be written to be understood by them. This might sound so obvious but when it is applied people tend to use terms and write content that totally makes sense to themselves but its is gibberish with full of jargon terms to their visitors.