Secrets to Sell Your Service or Products to Your Consumer

Marketing

June 22, 2020

“Neuromarketing” refers to the measurement of physiological and neural signals to gain insight into customers’ motivations, preferences, and decisions. Once we know their motivations and preferences then we can design our marketing strategy to go ahead with what consumers are looking for or understand.

For instance we know that people are more attracted to ads that are self-centered. Meaning that the image is through the viewer’s eyes. This helps marketers to design ads that are self-centered which can communicate better with the audience.

The best way to build a brand is to use science and arts to design an appealing brand that connects with your consumers on emotional and logical levels.

With all the noise and competition around us it is hard to grab consumer’s attention. Using Neuroscience and Psychology findings we can better communicate with our audience and grab their attention.

  • 90% of buying decisions are made subconsciously

  • Human beings process visuals 60,000 times faster than text (that’s why it’s important to include pictures in your content)

  • Up to 70% of the time, we struggle to get customer attention (both offline and online)

People make decisions with their subconscious mind. If we put a same product in front of 3 different people we get 3 different opinions about the same product depending on each person’s experience with that product when they were little. Our today’s believes are formed based on our experiences and what we are taught when we were under 10 years old.

This is why it is very important to learn as much as you can about your target market.  Our reactions are based on what we subconsciously believe rather than facts. So once you know your target audience you can design your ads or write a copy that is compelling to them.

We show emotions based on what we believe. Once we know the belief system, we can tap into emotions.

Cialdini has discovered six principals of persuasion which is used in Neuromarketing. Here is an example:

Authority. We are conditioned to listen and follow authority. If a person who is respected by a group of people says something is good, then people believe and follow her because they are subconsciously conditioned to follow authority. This is the reason celebrities or actors are used in ads. And now influence marketing is doing great on social media and businesses keep using this method to offer their products to their consumers.

You have to know your audience to be able to sell them something. You need to know their needs, their childhood memories, their stories, their habits, their taste, etc,… the more you know the better you can connect.

Here is a video about Neuromarketing and how it helps your business: